The virus has changed the way we socialise

Lisa East • October 8, 2020

The virus has changed the way we socialise

Stuck at home during the coronavirus pandemic, with cinemas closed and limited restaurants to dine in, have been spending more of our lives online.


According to Ofcom:


  • UK adults are spending a record 4 hours a day online on average, as coronavirus changes communications
  • Twice as many are using video calls to keep in touch during lockdown
  • One in three now watch online video more than traditional TV, with two in five making videos themselves


UK adults are now spending more than a quarter of their waking day online – the highest on record – with services such as TikTok and Zoom seeing unprecedented growth, according to Ofcom’s latest study into the nation’s online lives.


Worldwide social media use has obviously climbed since the pandemic. Industry-leading Facebook, for example, recently crossed a monumental threshold. While Microsoft-owned LinkedIn cannot claim Facebook-type numbers, the professional social media platform has also seen new records in growth and engagement during the pandemic.


The pandemic appears to have accelerated the adoption of online services to keep in touch with colleague, customers, prospects, friends and family. So, maybe now is the time for you and your company to get noticed, online.


There are many ways you can start getting noticed online, here are a few ideas to get you started:


  1. Get a website - a bit obvious I know
  2. Start a newsletter - and start talking to your warm leads
  3. Write a blog or two and start getting them out to your followers, fans, connections or in your newsletter
  4. Get active on your social media platforms - or set them up and get social
  5. Post images, links to blogs, and videos etc. checkout a previous blog of ours here that covers social media content ideas.
  6. Participate on forums that are industry specific
  7. Participate in industry relevant LinkedIn groups



If you'd like a free consultation of where your business is, how others see it online, and how you can up your game, complete our consultation form here and we'll get going.



In the meantime, why not connect with me on LinkedIn and make sure you don't miss any future posts and blogs...

A laptop computer is sitting on top of a wooden table, showing Meta's ad manager dashboard

Social media advertising case study: Anchor Bay Holidays

By Lisa East • February 20, 2025
In this month’s blog, we’re showcasing how we’ve helped Anchor Bay Holidays with their social media advertising as well as elevating their online brand more generally, and sharing some of the exciting results of our partnership.
Meta Verified, what exactly it is, and what the benefits are so that you can find if its for you!

Blue ticks on social media: is Meta Verified worth it for your business?

By Lisa East • February 7, 2025
The blue tick was part of the Twitter landscape for a long time before it was adopted by Meta and used on Instagram and Facebook. A blue tick means that the profile has been verified – it’s the real deal. This isn’t someone impersonating a person or brand, this is them, and you can trust their profile.
As we approach the end of the year, many companies are considering outsourcing their social media

A Guide to Outsourcing Social Media Marketing in 2025

By Lisa East • December 30, 2024
As we approach the end of the year, many companies are considering outsourcing their social media. This is a major decision that can significantly impact your brand's online presence, and there are plenty of things to consider if you’re thinking about it. This article is here to guide you through these considerations to help you find a compatible agency that aligns with your brand's vision.
Write a good website brief

Launching a website in 2025? Here’s how to write a good website brief

By Lisa East • December 27, 2024
If you can write a good website brief, you’ll demonstrate that you know what you require from the agencies you’re approaching – and it’ll be better for you as a customer as the more detail you can give at the start, the less likely you are to encounter hidden costs down the road.
Our Marketing Strategy Starter Kit is a new service to help SMEs who want to elevate their marketing

Introducing… our new Marketing Strategy Starter Kit!

By Lisa East • November 13, 2024
We understand the marketing struggles that SMEs face, with limited time and resources, a need to keep your branding consistent, and small or solo staff teams mean that it’s not easy to make a splash with your marketing. We’ll work with you to create a marketing strategy which achieves your goals, represents your business and broadens your reach. We implement the foundations to get everything up and running, before leaving you with a starter kit to help you keep the good work going into the future.
Some small business owners and podcasters integrate a LinkedIn Premium subscription into their paid

How you can effectively use LinkedIn for free to boost your marketing and grow your podcast audience

By Lisa East • November 7, 2024
Some small business owners and podcasters integrate a LinkedIn Premium subscription into their paid marketing strategy, but this blog is all about how you can actually use LinkedIn for free to boost your marketing.
At TTC we love partnering with SMEs to transform their marketing strategy and bring them results!

Why The Thinking Cap is Your Ideal Outsourced Marketing Partner for SMEs

By Lisa East • October 12, 2024
The Thinking Cap (TTC) are a husband-and-wife-team with unparalleled expertise in marketing and communications, and as a smaller-scale business ourselves, we love partnering with SMEs to transform their marketing strategy and bring them results. In this blog, we’ll show you why it’s a great idea for your business to consider delegating your marketing, and why TTC is the ideal outsourced marketing partner for SMEs. We offer comprehensive services in marketing and comms, so you only need to look to one place for support in marketing strategy, social media management, content creation, SEO, email marketing, paid ads, visual design and much more. We don’t have a one-size-fits-all-approach, but instead produce tailored strategies for each of our clients. We get to know your business and customise a strategy to align with your goal and target audience.
We discuss SEO marketing, how it works, and how you can use it to improve your visibility.

How does SEO marketing work, and how can I use it?

By Lisa East • September 14, 2024
How does SEO marketing work, and how can I use it? If you’re a business owner trying to grow your online presence, you’re sure to have heard of SEO marketing, but the question I keep hearing over and over again is how does SEO marketing work? Many of us don’t really know where to start, or what the nuts and bolts of SEO marketing really are. If this is you, then look no further; The Thinking Cap is here to help. We’ll walk you through what SEO marketing is, how it works, and how you can use it to improve your business’s visibility and get results.
Why you should be using diverse strategies to drive website traffic

Why you should be using diverse strategies to drive website traffic

By Lisa East • July 25, 2024
An over-focus on social media in particular can lead to algorithm dependency and audience fatigue, but whatever the platform is, if you’re overly dependent on single strategies to drive website traffic you’ll eventually limit your reach and the effectiveness of your marketing. In this blog we talk about how you need to use diverse strategies to drive website traffic.
AI is paving the way for streamlined content creation, read how to use it while remaining human!

Harnessing AI for Social Media Content Creation

By Lisa East • June 25, 2024
The constant pressure to produce fresh, engaging content across multiple platforms can quickly lead to mental fatigue and burnout. Fortunately, Artificial Intelligence (AI) is paving the way for streamlined content creation, allowing you to produce better material efficiently, effectively, and effortlessly — while still preserving that critical human touch.
More Posts

I hope you enjoyed reading this blog post.

If you’d like further help, let’s jump on a call and have a chat.