Why you should be using diverse strategies to drive website traffic
Why you should be using diverse strategies to drive website traffic
The digital world is changing all the time, so it’s important to be using multiple strategies to drive website traffic rather than just relying on one platform to bring in your leads.
When I ask my clients how they drive traffic to their website, they often point to only one or two content types, and it’s usually primarily through social media. But this puts a lot of pressure on that one strategy, and leaves your business stranded if it dries up.
An over-focus on social media in particular can lead to algorithm dependency and audience fatigue, but whatever the platform is, if you’re overly dependent on single strategies to drive website traffic you’ll eventually limit your reach and the effectiveness of your marketing.
In contrast, diversifying your web traffic strategies can maximise your website’s visibility and engagement – and ultimately lead to more conversions.
So why does it work so much better?
The benefits of diversifying your strategies to drive website traffic
There are three big reasons why you should be using multiple traffic-driving strategies:
1. Widened reach
Put simply, using multiple content types will help you to reach a wider range of audiences.
The demographic of users across various channels varies hugely; you’ll reach different people on social media to through an email campaign or a paid ad.
So, if you want to tap into various audience segments, the best way is to combine various strategies to drive website traffic.
2. Improved SEO
Search Engine Optimisation, or SEO for short, is key in driving traffic to your website.
The higher your page is ranked by search engines, the more easily people will find your site and discover your brand.
Creating diverse content across multiple platforms helps to boost your rankings, getting your website seen by more people.
There are also types of content like guest blogs which allow for great opportunities for SEO - but more on that later.
3. Increased engagement
Different platforms and content types engage users in different ways.
You can engage your audiences in various ways by using multiple strategies; blogs to provide in-depth information, social media for speedy interactions, paid ads to capture attention with targeted messaging and so on.
You can make sure that you’re meeting the various needs of your audience by producing a range of content and utilising multiple strategies to drive website traffic.
Key content types to drive website traffic
So, you’re convinced that you need to diversify your content types, but what strategies are out there to do this?
Here’s our list of top strategies to drive website traffic – why not choose a couple which you aren’t doing currently, and incorporate them into your marketing strategy?
Blogs and articles
Just as you’ve stumbled upon my website through this blog, you could be regularly updating your website with high-quality content which will attract and retain visitors.
To improve visibility, you’ll need to make sure your posts are compliant with the latest SEO and get them rising up the search engine rankings. Another important point to raise is to make your blogs and articles 'helpful', Google love helpful content.
Guest blogging
In both directions, guest blogging will create valuable back links between your website and others’.
You could ask other writers to put together a guest blog for your page or establish yourself as an authority in your niche by offering to write guest blogs for others in your industry.
Whichever you go for, you can drive referral traffic with guest blogging, which is great for SEO, especially if you’re getting a back link from a higher-ranking website.
Paid advertising
You can use paid campaigns to target specific demographics, tailoring them to your ideal target audience.
This will increase the likelihood of reaching potential customers, as well as providing immediate visibility and traffic. To see if it's for you, you can read more about social media paid advertising here.
Email marketing
Building up an email mailing list allows you to directly communicate with your audience, and in contrast to social media, gives some immunity to the whims of algorithm changes which can unexpectedly limit your reach.
Regular newsletters and updates can maintain engagement and drive repeat visits from previous customers. We call this your low hanging fruit.
Influencer collaborations
Partnering with influencers can allow you to access and tap into the audience they have established.
By endorsing your brand, influencers can improve your credibility and ultimately drive traffic to your platforms and website.
To do this you either need a relationship with the influencer, pay them to do this or gift a product, that make its worth their while...
User-generated content
User-generated content, or UGC, is any content which is created by users and posted on a brand’s platforms – similar to influencers, you will need to pay for this service or arrange a gifted collaboration.
The difference here is that the content is created as if they are the end-user (customer) and they supply the content to you to post to YOUR audience.
The common use of UGC is customer reviews, unboxing videos, a reel showcasing one of your services etc.
Showing real people honestly sharing their opinions on your products is another way to build brand credibility and reach a wider audience;
I’ve written more about UGC here.
Build a holistic marketing strategy to drive website traffic
You don’t need me to tell you that today’s online environment is competitive, and that to be seen and stand out from the crowd, you need to utilise a well thought-through marketing strategy.
In this dynamic digital landscape, it’s even more risky to rely on a single traffic source which is vulnerable to change.
But by embracing a diverse range of strategies to drive website traffic you can ensure consistent site visitors, improved engagement and better overall performance.
Diversification not only safeguards against platform-specific issues but also maximises your website’s potential to attract and retain visitors.
Need a hand working out which content types to invest in most, and where to start? We’d love to help.
Ask us for help with diversifying your strategies to drive website traffic
If you want help from marketing experts who’ve built and maintained their own brand through utilising diverse content types, look no further.
We’re Lisa and Martin, a husband-and-wife team who together have helped countless brands to create and implement marketing strategies which get them noticed by their dream customers and see their businesses grow and grow.
We’d love to chat to you too and see how we can partner with you to build your brand and bring it to where you want it to be.
Book an initial 15-minute chat through our Calendly link so that we can work out where we’re at, or contact us another way if you’d prefer.
Get in contact today and let’s get started working out the best strategies to drive website traffic for your brand.
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