Social Media Advertising
Are you considering social media paid advertising??
It can reap HUGE rewards… but can be complex to get right.
The Thinking Cap can plan your campaign strategy, design your ads, and manage it for you.
The benefits of social media paid advertising.
Social media paid advertising, set up correctly, can generate a HUGE ROI on your ad spend. It can:
- Dramatically increase brand awareness.
- Drive high-quality traffic to your website or specific landing page.
- Allow you to reach people with specific demographics, interests, behaviours, and locations.
- Target very specific audience quickly, increasing brand visibility
- Help you retarget empty cart customers and website visitors
- Grow your email marketing list
- Help position your brand prominently in the marketplace.
- Change your business landscape completely!
Why use social media paid advertising?
Getting your brand, products, and services out there takes time done the traditional (organic) way!
If your customers use social media, then advertising on the platforms where they hang out can exponentially increase awareness of your business and drive sales.
Different ads can target different groups of customers…
Or different products or services.
You can hone in on your exact customer profile by:
- Location
- Age
- Interests - what pages are they following, posts have they liked, engaged with?
- Job Industry and job title
- Marital status
- Lifestyle
- Life events – do they have a big birthday coming up, anniversary etc.
- If they are a parent and the age band of child/children
- Frequent travellers
- … and so much more
Issues when Doing It Yourself!
If you are not an experienced marketer, a graphic designer, and techy, all rolled into one, the chances are that setting up social media paid advertising will cause you a huge headache.
Not only that but, even worse, you may not see a ROI.
Can you create an instant hook, to stop the scroll?
Will you ad quickly tell your customer what they want to know?
How do you create the image or video, in the amounts of formats required and what should it show?
How do you write compelling copy that will make people click through?
How do you programme the ads to hit the right target audience?
How do you know what platforms to use?
How do you know how much money to spend?
Running social media paid advertising is not straightforward.
All that time and money wasted by trying to do it yourself.
Your Social Media Ad Strategy
Are you considering social media paid advertising to grow your business?
We’re sure if you're reading this, the answer will be ‘yes’.
Here are the things you need to think about (or we can on your behalf):-
- Have you considered how using paid ads will integrate into your current business model?
- If you have a product that can be bought online, have you checked your website can handle the extra traffic?
- Is the page you’re sending people to attractive and easy to use?
- Can your company cope with the additional demand to meet your customer promise?
- Using social media paid advertising needs to be carefully planned and not decided on a whim.
- Do you need help automating your customer journey/upsell strategy on the back of incoming leads from the ads?
Without the correct strategy behind the campaigns, you could end up losing money and, perhaps even worse, damaging your reputation!
Why The Thinking Cap?
We are a husband and wife run full-service marketing agency.
Lisa is the social media expert, the business strategist, and the technical expert.
Martin is an extraordinary creative, visionary strategist, and designer.
Put the two minds together and they transform their clients’ businesses!
The results they achieve speak for themselves.
And they’re from Yorkshire, so value for money on their service is a given, as is down to earth advice.
So, if you’re considering social media paid advertising… Let The Thinking Cap guide your way!
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