Introducing… our new Marketing Strategy Starter Kit!

The Marketing Strategy Starter Kit is an improvement on the traditional marketing agency model

Many marketing agencies prefer to work on a retainer basis, where a fee is paid each month for marketing services provided.

This approach is not always suited to smaller businesses, as the ebb and flow of marketing needs is not accounted for in the fixed price, so it isn’t always the best value for money.

Perhaps your company has an in-house marketing team who are great at execution but need a hand with strategy or design expertise.

Here’s where our Marketing Strategy Starter Kit comes in, partnering with you to give a great starting point for your own team to implement high-quality and effective marketing strategy.

What’s included in the Marketing Strategy Starter Kit?

The aim of the Marketing Strategy Starter Kit is to leave you with all you need to implement strategic and high-quality marketing.

But how do we do that?

• In-depth Business Analysis: we’ll assess your business’s unique needs, aims and objectives so that we can tailor a marketing strategy along with on brand designs specifically for you.
• Tailored Lead Generation Strategy: the creation of a customised lead generation plan will ensure that your goals for outreach are achieved.
• Create a 3 month content plan: we'll do the thinking and planning for the next 3 months content ensuring its aligned with the overall strategy.
• Creative Content Development: we’ll create strap lines, a landing page, blog topics, a handful of social media posts in a variety of styles, a newsletter in a template design that can be replicated, and a handful of starter Meta ads all of which capture your business and reach your audience.
• Mini Style Guide: we’ll give you all you need to maintain brand consistency in the content you create in the future.
• Canva Training: we’ll make sure everything we design can be edited and replicated in Canva, so no-one will see where our work finishes and yours carries on. We’ll train you/your staff to continue marketing efforts effectively, empowering you to take ownership of the design.

Why should you choose the Marketing Strategy Starter Kit?

The Marketing Strategy Starter Kit offers complete transparency with a one-time, fixed fee, so you know exactly what you're paying for upfront. This predictability makes budgeting straightforward, with no hidden costs.



Priced at just £3,500 + VAT—the equivalent of a single month’s salary for an average Marketing Manager—the kit provides exceptional value. To make it even more accessible, we also offer flexible payment options, allowing you to spread the cost over a couple of months as the work progresses.

A big focus of the Marketing Strategy Starter Kit is the dedicated support and training we give to you.

By getting to know you and your business personally, we can curate strategic marketing planning and design and then train you in how to implement it, giving you long-term ownership of your marketing as well as vital skills.

But don’t just take our word for it - our online reviews show that The Thinking Cap not only have a huge level of marketing expertise, but we also know how to use it to help other businesses.

Empowering your team for ongoing success

The vision of the Marketing Strategy Starter Kit is to empower your team to take your marketing to the next level.

As well as giving you a foundational tailored content plan, strategy and creative assets (to get you started), we enable your business to replicate your content internally with our style guide and training, ensuring a cost-effective approach to brand continuity.

By implementing a self-sufficient marketing strategy, you’ll be able to sustain the growth in your marketing efforts long-term, rather than relying on an agency to provide content for you on a regular, short-term basis.

If you need, we can also check in with you to keep you accountable and make sure you’re sticking to the plans and goals we’ve made until you’re in the swing of your regular marketing and posts.

It’s worth paying the cost of a few monthly calls or zooms to make sure that you’re implementing the marketing strategies which will help your business to grow and flourish.

Talk to us about the Marketing Strategy Starter Kit today

Our Marketing Strategy Starter Kit is the perfect solution for SMEs, bridging the gap between expert strategic planning and in-house execution.

If you’d like to find out whether the Marketing Strategy Starter Kit is for you, reach out and book a chat to talk it through today.

As we spend so much time tailoring it to your company, only two businesses per month can enrol in the Marketing Strategy Starter Kit, so we recommend acting quickly to book your chat in so that you can secure your spot for the next year.

Thoughts? Questions?

Get in contact with us or leave a comment on this blog to tell us the biggest challenges you face with marketing. We’d love to see SMEs sharing ideas and perspectives in the comments section here.



We’re really excited to see who we’ll be making a Marketing Strategy Starter Kit for next year – will it be you?