I’ve heard numerous times over and over again ’I struggle to find any content that people might be interested in’.

So with this in mind I thought I’d share just a few tips to get you thinking about the information you already have access to, that you might be over-looking, because you see it day in day out you're  not seeing the value in it.

Tip 1 – Repurpose you old marketing collateral 

Collate copies of any company brochures, sales aids, presentations, whitepapers, leaflets, press releases, and blogs and have a look to see what can be quickly turned into a social media post / or better still lots of smaller posts. If you have hard copies grab a highlighter and highlight the factual snippets of information, that people might like to hear/know.

Tip 2: Show off your reviews socially

There are many platforms where customers can leave you a review. I know myself I have a handful on my company Facebook page, a load of Google reviews, and I even have lots of LinkedIn endorsements. However, what you need to think about is, my LinkedIn connections probably won’t have seen my Facebook reviews and vice versa. 

So copy and paste your review and drop them onto an appropriate image with speech marks and pop your logo on. Now it’s ready for sharing and do this for them all.  If you have loads, start by making sure you have one review for each of your product types/services /  or for each industry sector that you cover.

Tip 3: Create a poll

Do you have a niggle that might be sorted out if your audience was to vote on it? For me, I never really posted on a weekend, I thought it’s peoples own time, no-one will read them etc. But I found I was doing my own marketing/social media on a weekend so other business owners might be doing the same. So I did a poll on LinkedIn. 

I found out from doing this that Self-employed business owners/MD of companies do check LinkedIn and respond on a weekend and employed people didn’t and the ones who did are my target audience. So I make sure now I build in weekend posts. 

Tip 4: Use real humans in your post photos

Do you have any old industry-related photos of yourself, the company (inside or out) or colleagues that people can relate to? If they have been customers for a while they remember and reminisce. It’s always nice to see behind the scene shots, of staff who are generally unseen in the background. 

Personally, whenever I feature Storm my dog into any post, I generally get 4 times the amount of comments and views. So, if all else fails, get a dog and remember to throw some personality into it too, its SOCIAL media after all!

Tip 5: Reshare other links

To help the content come to your inbox, try setting up google alerts and use industry keywords, names of associations, influencers etc. So for example if you are an HR consultant you could set-up google alerts for CIPD, the main professional body of Human Resources. For me, I have set-up alerts for all the platforms, Facebook, LinkedIn, etc. 

Goes through your alerts once a week or daily if you have time and feed relevant posts into your own social media. By dropping in the URL link (the image will be used so you don’t have to create one) and comment as to why you are sharing it. Maybe tag in a customer/prospect that you know will find it of interest. 

Hopefully, the above give you a idea, however if you would like a full month of ideas, maybe you need to download our 30-day planner.

The great thing about social media is to keep it light, fun and social and don’t be too text-heavy. Sometimes less is more.

In my FREE masterclass, Social Media Content Made Easy, I cover lots of content tips, how to create it, where to find it, how to make it come directly to your inbox and finally how to make it look awesome. If you fancy registering for the FREE on demand masterclass, simply click here.

If you have any questions about any of the above tips, please send me an email,  lisa@thethinkingcap.co.uk