If you run a smaller-scale business, you may well have wondered whether there are any companies which specialise in acting as an outsourced marketing partner for SMEs (small to medium-sized enterprises).

It can be difficult when seeking help with your marketing to find someone who really knows the unique joys and struggles of a company the size of yours, but we’re here to show you that tailored assistance is available.

The Thinking Cap (TTC) are a husband-and-wife-team with unparalleled expertise in marketing and communications, and as a smaller-scale business ourselves, we love partnering with SMEs to transform their marketing strategy and bring them results.

In this blog, we’ll show you why it’s a great idea for your business to consider delegating your marketing, and why TTC is the ideal outsourced marketing partner for SMEs.

We understand the unique pain points of SMEs

There are specific reasons why small and medium-scale enterprises in particular find marketing a struggle, and we know how to support you in them. 

Here are some of the common pain points we encounter from our clients – do any of these resonate with you?

• Limited Resources: by virtue of their size, many SMEs operate with tight budgets and small teams. Marketing is one of the jobs which can be hardest to fulfil under these conditions but is crucial to business growth.
• Lack of Expertise: with a smaller team, it’s much less likely that SMEs will have the in-house marketing expertise which is so needed – but it takes a lot of time to build a knowledgeable team either through training or recruitment.
• Time Constraints: those at the helm of an SME often juggle multiple roles, you’re a CEO, an accountant and a business analyst all in one day – and this makes it really difficult to focus on marketing.
• The Need for Consistent Branding: whilst your business grows, it’s crucial to have a cohesive brand presence through your marketing, but when you’re keeping so many plates in the air it’s difficult to establish and maintain this.
• Keeping Up with Trends: it’s a challenge to stay current and have your marketing seen amongst ever-changing digital marketing trends and algorithms; you can quickly find yourself out of date as soon as you’ve got the hang of the latest technologies.

Why The Thinking Cap are uniquely placed to help

With all that in mind, we believe that The Thinking Cap are the perfect outsourced marketing partner for SMEs – here are a few reasons why.

We offer comprehensive services in marketing and comms, so you only need to look to one place for support in:

• marketing strategy,
• list building,
• social media management,
• content creation, (and also training)
• organic SEO and back-linking,
• email marketing,
• social paid ads,
• graphic design,
• branding,
• LinkedIn training and profile building
• website design and styling
• landing page creation
• lead generation campaigns
• etc....

One provider also ensures consistency as well as less management on your side.

We don’t have a one-size-fits-all-approach, but instead produce tailored strategies for each of our clients. We get to know your business and customise a strategy to align with your goal and target audience.

We’re an expert team: small but mighty. And we’ll use our years of experience in marketing strategy to transform your SME like we have with so many others. Our previous client base are the likes of, Barclays, Shell, Lloyds Bank Group, YBS, Nike, Aldi, LV, Vodafone, British Airways, to mention a few and we have both worked globally, but now we like to help smaller companies stand-out as much as the bigger well-known brands, and thats where The Thinking Cap can help!

We focus on results, using a data-driven approach and utilising analytics to measure the success of our campaigns in order to optimise them for ongoing effectiveness. See below for our latest results we brought in shortly after starting work with Anchor Bay Holidays and to view our social media showreel click here.