How you can improve your visual communication in marketing your business

You may be wondering whether visual communication in marketing is all that important. 

Surely the products speak for themselves…

The problem is that a potential customer will never try the product if the visuals they see don’t show why it’s so good.

People need to be attracted to the brand, the product or service on offer, and the business overall – and in such a visual world, just one quick look at a website completely influences how we perceive a business.

We've all experienced clicking on a seemingly high-quality product listing only to be directed to a website that feels cheap, with inconsistent marketing, leading to a loss of trust and prompting us to seek alternatives elsewhere.

This is why visual communication in marketing is so crucial – whether you’ve thought about how it looks or not, the aesthetic of your marketing is painting a picture of your brand to everyone who looks it up.

55% of brand first impressions are visual, formed by the look and feel of your marketing rather than the words you’ve written. 

And those first impressions make or break whether potential customers decide to engage, or to look to your competitors.

How can The Thinking Cap help?

We’re here to help you elevate your visual communication.

We've got a whole range of blogs on topics like how personal brand photography can elevate your social media marketing, and we love offering tailored support for how to improve visual communication in marketing.

Our services vary hugely depending on the needs of each business, so we’ve got a couple of examples to illustrate the sorts of things we can do.

Visual Marketing Communications example 1: Holmeshaw Property Investors

Holmeshaw are a property investment company who experienced huge growth in quite a short time period, which led to them being overwhelmed by the number of leads to follow up on.

The problem was exacerbated by an outdated system which was fully manual and consequently very slow.

For example, when a potential customer requested to ‘Download’ a brochure via a Facebook Ad, the director would send them an email the next working day with the brochure attached.

Despite being rather lengthy, the email itself left a lot of customer questions unanswered and was entirely text-based, so wasn’t visually appealing and didn’t instil confidence in the brand.

We helped Holmeshaw to improve their visual communication in marketing by creating a fantastic Investor Guide brochure, full of graphics and information for future prospects. 

It’s available for immediate download, so that the FAQs can be answered straight away and the potential client can quickly build a good impression of Holmeshaw as a company.

Holmeshaw were thrilled with the results; as the Investor Guide helped to speed up their lead-to-conversion rate, build trust in their brand and reduce the need for manual intervention, freeing up the directors’ time.

Below is an example of one of the infographics we created to show how the investors made their profit and the duration...

Visual Marketing Communications example 2: Anchor Bay Holidays 

Anchor Bay Holidays came to us asking if we could look at improving, managing and redesigning their Facebook Ads.

They had a very healthy Ad spend of £200 per day but still weren’t getting the results they needed; Facebook had reduced their reach as the adverts were old and hadn’t been altered for a long time.

We revamped the Ads, strengthen their brand, and changed the audience and also dedicated half the time again to optimising the landing page the ads directed the users to. The landing page was cluttered with distracting information and offers that confused potential customers, causing them to leave without making a booking.



We understood the importance of visual communication in marketing. Within a week, we not only created a new set of ads but also redesigned their landing page, providing a clear path for customers to transition from browsing to booking. We are thrilled to report that these changes are yielding remarkable results. The new ad set has earned a high-performing badge within just three weeks of launch, generating 2,530% more clicks than the previous ad did in its lifetime, while also reducing the cost per click by 65% to only 13p.

What does our help with visual communication in marketing look like?

Many companies out there are great all-rounders but lack the creative vision which would bring their visual marketing to the next level.

You can’t be an expert in everything, and for smaller businesses it’s not usually feasible to employ an in-house designer, so bringing in a marketing expert makes all the difference.

Once we’ve created assets and imagery for your brand, we look at everything holistically to work out where else we use the assets in order to streamline our marketing efforts making it all coherent.

Here are the areas where we creatively reused the Holmeshaw Investor Guide once created, ensuring the client gets more value for their money and consistency across their other marketing communications:

• Made the Holmeshaw Investor Guide available to download from their Facebook Ads (sole purpose for creating it),
• Integrated the Investor Guide into their website for download 
• Incorporated the Investor Guide into their customer journey within newly automated emails
• Linked the Investor Guide to their exhibition stand and business cards through a QR code
• Connected the Investor Guide link within their relevant Instagram stories
• Made the Investor Guide a feature button with their Linktree profile within their social media bio
• Created an email footer design that included a link to the guide download
• The list goes on…

At Anchor Bay Holidays, we've made the ad video and imagery accessible for the client to use across their social media channels, drop into their YouTube account, and they've already been uploaded to their third-party backlink listing sites. This elevates their brand across all platforms, ensuring a professional and consistent presence, leaving no aspect untouched!

At The Thinking Cap we think of everything, so that you don’t need to.

Sounds good? Get in touch!

We’d love to see how we can help you to elevate your brand – why not book a chat so that we can get the ball rolling?

We can’t wait to hear from you and help you to see how improving visual communication in marketing will take your business to the next level.