This is one of the things we are asked the most: how to keep your social media marketing fresh, especially when your company is focused on one product or service?

Including reviews (like the one above) from past customers is vital for enhancing trust in your brand. By showcasing feedback from others, prospective customers gain insight into the quality of your service and products, making them more inclined to choose your brand. Moreover, incorporating reviews into your social media strategy adds variety to your content, keeping it engaging and dynamic. These reviews not only highlight the positive experiences others have had with your brand but also underscore the personalised service you offer and what customers appreciate most about it. This transparency and authenticity in sharing others' experiences contribute significantly to building credibility and fostering connections with your audience.

Most social media marketing encourages the audience to look to the present – ‘at the moment you need this product’ or the future – ‘if you have this, your life will be better’.

By sharing reviews and other customer feedback, you expand the range of your social media by helping them to look backwards and see how others’ experience has already been improved by using your products.

If you’re not sure where to find customer feedback for your business, take a look at last month’s blog on using customer feedback in marketing.

Another way that you can use customer feedback to keep your social media fresh is through using UGC – user-generated content. 

This is where customers create content themselves which exhibits your product, which you can then re-share on your social media accounts.

UGC is fantastic for building credibility for your brand and will also keep your social media marketing fresh by introducing a different voice – an authentic experience of someone who has benefitted from your services.

We can advise you on using UGC and give practical steps for pursuing this for your business, and if you’d like to read more about the importance of UGC we’ve written about it here.

Behind the scenes insights

Businesses often thrive on a slick social media presence, but this may tip into appearing impersonal, making them more difficult to engage with.

One way to keep your social media marketing fresh is to get multiple staff members involved, introducing your audience to the people behind the business so that they can get to know them.

Depending on your product or service, it could also be appropriate to introduce your pets to your posts.

It’s been shown that including animals in your posts can increase interest and engagement – and who doesn’t love a picture of the office dog?



Share your knowledge of the industry

For many of your audience, you may be the only company in your industry who they’re following.

To keep them engaged and keep your social media marketing fresh you can give them insights into the industry more widely, even if that means talking about a product or service which you don’t provide but is related to what your business does.

For example, if you’re a mortgage advisor perhaps you could make a post on the difference between home insurance and critical illness cover, keeping your audience informed on something which you know is relevant to them.

Or if you’re UK selling holiday homes, you could write about the rise in dog ownership over the pandemic, and the consequent increased need for dog-friendly properties.

We’d also recommend posting about industry-related news which demonstrates that you’re keeping abreast of the latest relevant updates; Google alerts are a really helpful thing to set up, which let you know when there are developments in the areas you’ve asked for alerts on.

Posts about these aligned topics will reassure your audience that you know what you’re talking about and can be trusted with their custom.

Another way to demonstrate your credibility in the industry and help get your name out there is to make sure that you’re engaging with other accounts too.

As much as you’re posting your own content you should be engaging with others’, showing yourself to be present in the industry you’re a part of.

We’d love to help you to keep your social media marketing fresh

At The Thinking Cap we know how tough it can be to keep your social media marketing  fresh when you’re posting regularly about the same product or service.

We work with our clients on not only their social media, but their marketing strategies and help them to make the most out of every possible touch point a potential or existing client could have.

We manage the social media marketing for a number of our clients who range from Rainforest Cruises to Yorkshire based tailors! Have a look at our social showreel below where we have showcased a few of our 2023/24 client work.

If you’re keen to take your social media, or any other aspect of your marketing to the next level, we run a POWER HOUR where we can chat openly about where your marketing is at and provide tips and tricks to take away. 

It’s all recorded so that you won’t miss a thing, and at just £197 it’s a real bargain for tailored advice which suits the needs of your business.

You can schedule your chat through our website – we can’t wait to help you to keep your social media marketing fresh!