Why your business needs a marketing team with creative flair

It’s no secret that most marketing is now done online, and many businesses are looking for an external marketing team to help them to see the wood for the trees when it comes to their online presence. My top recommendation is to find yourself a marketing team with creative flair.

Around a year ago, we were approached by Dan and Fraser from Holmeshaw Property Investments, an independently owned property investment company. They wanted help running their social media accounts, but after getting to know us they quickly realised we could offer them much more on top of this.

We assessed their business as a whole and saw a great opportunity to build their brand presence, making their marketing communications more consistent to maintain key messages across all their platforms.

This is the real bonus of a marketing team with creative flair; we were able to see the needs of Holmeshaw Property Investments and offer them a marketing partnership proposal where we now present their brand across a variety of media, keeping things fresh with new ideas so that people don’t get tired of seeing the same thing over and over.

And the results speak for themselves. 

We have worked with Holmeshaw to elevate their brand by creating coherent communication, as well as introducing a customer onboarding and nurturing programme and creating an investor guide. 

These services allow them to give their customers the care and information they require in a much more efficient way, whilst maintaining contact the whole way through.

And our work in producing branded sales collateral has opened a door for them with a major owner of UK holiday parks, helping them to secure exclusive selling rights. 

We’re very proud of the work we have done with Holmeshaw to elevate their business to the stage it’s at, where they’re gaining exclusive deals and commissions, through a brand which communicates trust and high-end service. You can read our Holmeshaw marketing partnership case study here.

The team at Holmeshaw had previously worked with other agencies and not found the right fit but are now advocating our services to other business owners, and we’re currently creating a website for a client who they recommended us to.

"The Thinking Cap have immediately impressed us with their strategic thinking, creativity and expertise. They’ve not only started to improve our online presence, but also enhanced our brand and carefully improved our customer journey. Their holistic approach has had an immediate positive impact and we are thrilled to have them as our marketing partner.  Lisa and Martin truly understand our business and we are very much looking forward to a bright future working together. We’re really excited about the possibilities!" 

We’re thrilled to be working with them, and we hope that you too will find a marketing team with creative flair to bring your business to the next level.

Our work with Hemingway Tailors

We’re really enjoying our work with Hemingway Tailors, a luxury tailoring company based in Leeds. 

We had been referred to them by a mutual connection and began working with them on their social media presence.

A number of months later their founder, Toby, approached us to seek some advice on how to push their gift product, a tailored shirt gift experience, in the run-up to Christmas.

The webpage advertising the gift experience at the time didn’t explain the concept of the offer or how to order one, so unsurprisingly it wasn’t getting much traction and orders weren’t rolling in. 

With our help, the webpage was completely redesigned, explaining the offer, the timeframe, and how to order the gift experience – but our help didn’t stop there.

This is where it is so important to use a marketing team with creative flair; our Creative Director, Martin, knew how to pair this new webpage with a campaign which would highlight Hemingway’s fantastic products to a new, younger, audience.

In the same vein as French Connection’s ‘cool as FCUK’ tagline, he came up with a tongue-in-cheek social media campaign by replacing the ‘r’ in shirt with an trade mark R and using some cheeky taglines such as, ‘fed up with the same old shi®t?’ As shown below...



The campaign was a success, giving Toby the confidence to bring in an additional tailor to help out.

It led to a collaboration with an Instagram influencer and has helped to bring in a younger demographic of customers through the real buzz that was created on social media.

The tailored shirt gift experience is also a great ‘gateway purchase’ for prospective customers, who would like to get to know a company by making a smaller purchase before committing to a higher ticket spend like a fully tailored suit.

With so many folks out there having had a positive experience with Hemingway from their gift experience, it will also provide some future custom for the business, who will be at the front of people’s minds when they need a tailor.

We asked Toby what made him choose The Thinking Cap, and this was his response:

“I was referred to Lisa by a mutual friend and I’ve not been disappointed as I got a ‘two for one’ deal with not only Lisa’s great social media experience, but also getting Martin's vast brand creativity experience…and being a Yorkshireman, you always like good value! This collaboration has already proved to be well worth the investment and I’m sure in time will prove to be one of the best decisions I’ve ever made in business.”

We’re really excited by the campaign, which has truly exceeded all our expectations, and we’re looking forward to seeing what’s next for Hemingway. Click here to read more about our marketing partnership with Toby.

Finding a marketing team with creative flair

Our work with both Holmeshaw and Hemingway demonstrate that The Thinking Cap are able to provide marketing support which suits a huge variety of businesses to help them to get the exposure their company deserves.

It may be that your business already has an in-house marketing team, but you’d like to outsource one element in particular, and this is a great option too; we’ve been working with RISO for over 3 years now, managing their social media to allow their marketing department to focus on the running of events and other key tasks for the company.

We’re able to tailor our support to whatever you need, and we’re on the look-out for new clients who are excited about the new possibilities of what 2024 has to offer for their business. At The Thinking Cap we truly are a marketing team with creative flair, and we’d love to hear from you – contact us today to start a conversation about working together this year.