Why it's great to use topical awareness days for your content marketing.

Reaching a wider audience with your content marketing

When you post about topical awareness days in your social media content, you are creating an opportunity for your brand to be seen by new, wider audiences. Think of it being a chance to cast a wider net over your social media channels by talking about new topics… aiming to open up the conversation in your social media feed.

If you have a personal reason why certain days and topics are important to you, why not share a video or blog post explaining this to your audience? It’s a good way to build rapport, showing your personality and values in a clever way that helps your content marketing. 

Over time, you will learn what your customers are happy to share and engage with around the different awareness days… 

Don’t be afraid to put some personality into your social media posts around awareness days! 

But do be careful to not use the topical awareness days in a way they weren’t intended – this could backfire. Don’t stretch the specific topics beyond their meaning for your own purposes, as you will look insensitive and could harm your reputation. For example, Remembrance Day is a Memorial Day – NOT an opportunity to sell your new brain training software… 

Another idea for you is running a competition alongside the social media content, choosing a topical prize or charitable donation. People love a competition, especially if it’s for a good cause… 

Planning your content marketing for topical awareness days 

A good way to start is to look at the full awareness day calendar and highlight topics that you are naturally drawn to. Then spend the year following other awareness days you’re unsure about to plan for next year. 

When creating content marketing calendars, add your topical awareness days in to your plan way in advance. Then you can plan for them with plenty of time, months before the days you choose to promote happen.

There are many useful tools to help plan your content marketing, adding in your topical awareness days… Trello is a great platform. It’s simple to use and you can create a column for each month, setting reminders. Even upload your branded images and the full social media copy with hashtags (more on this below) so it’s all ready to schedule. 

If you saw a particularly great post from someone else, save it to a file, holding awareness day content marketing examples.

This can help you to improve your content for next year and come up with great ideas! To begin with, you may need to test which are the best awareness days for your brand, analysing the social results. Find out more about analysing your social media metrics here. 

Look out for a blog post we’ll be publishing soon which will explain how to create your own promotional content calendar. 

Using hashtags for topical awareness days 

Most awareness days have their own hashtags created, you can follow these in advance to see the build-up. Once the day arrives, don’t forget to include the hashtag within your content to be seen alongside other people’s posts. 

Noticing other people’s social media activity through the hashtag can also allow you to see any potential reactive content angles or opportunities to say something no one else is. Hashtags are also a great way to see topical awareness days from the previous year, helping to see past activity. 

If you need more help with understanding hashtags, read my previous blog post ‘daily hashtags explained and why you should use them’ for more detail. They’re a great tool to keep on top of current trends and get your content seen by different people. 

Hopefully this will have given you a good idea to get started with using topical awareness days to improve your social media content. Get in front of new people, never run out of topics to talk about, and create a strong brand foundation!

If you would like any futher help with where to start using social media, sign up for our FREE masterclass – social media content made easy.