How to get a consistent voice when outsourcing your social media content

Like with many business relationships, finding the right social media manager comes down to connection and trust. To feel like you can hand over your business reins to someone, you need to feel understood and believe they can represent you properly. 

Find someone who GETS you. A good social media manager will take the time to ask questions and really get to know you. This includes your business story, your personality, your ideal customers, and the goals you want to achieve with your social media content.

Look out for these traits in a social media manager – 

• Great communication – do they come across well and are easy to understand? 
• Experience and industry knowledge – have they managed accounts before?
• Creativity – can they think of interesting content ideas that fit your brand? 
• Flexibility – are they willing to adapt their approach to suit your business? 
• Personality – do you get on with them on a personal level? 

It’s important to consider these before hiring a social media manager to outsource your social media content to. 

Don’t make the mistake of choosing the cheapest option. The popular phrases “pay peanuts, get monkeys” or “buy cheap, buy twice” are often used in the marketing world, meaning it pays to invest in someone who can deliver quality work. Using inexperienced social media managers can harm your brand’s reputation and costs you more long-term…

It may take time to find the RIGHT person, but once you do, outsourcing your social media content will feel like a weight off your shoulders. Stop worrying about not using social media enough and never think about updating profiles again. 

How social media outsourcing works with The Thinking Cap

With social media content, it should not be a one-size-fits-all approach. Some social media agencies deliver lots of content, but it’s not targeted to the right audience or in line with your brand voice and values. 

At The Thinking Cap, we take a personalised approach. Taking into consideration your unique personality, your business offering, your target audience, and your values, you get a partner in crime that supports you towards your goals. 

Working with small business owners, we understand the need for clear communication and trust. The personal relationship with clients means The Thinking Cap get great results for you. Two heads are better than one – stop letting your content ideas die from neglect. 

Nothing is ever posted without your approval, so you still get eyes on your content and changes are made when needed. But as the posts are all written in line with your tone of voice and style, the pressure is off you to come up with new ideas and constantly deliver. 

Your social media content schedule will be created to suit you, too. When you have nuggets of inspiration or a personal story to share, you still have the freedom to post yourself or share them for us to post on your behalf. The Thinking Cap specialises in formulating content optimised to get social media working for you. 

Outsource your social media content for personal or company pages, or both. Depending on what works for your business, we can curate a content plan and schedule to suit. 

Level up your social media content

Maximise your audience reach by working with a social media expert like The Thinking Cap. 

If you are not quite ready to outsource, check out our guided course for business owners, LINGO. It helps you to make the most of your social media on LinkedIn, with practical advice and content templates so you can get started straight away. 

Grow your business faster by outsourcing your social media content. Find out more about our social media manager services by booking a free discovery call with Lisa.