It’s nearly the end of the year. Christmas is around the corner. Many of us are tempted to take things easy and come back afresh in January. But December’s a great time to start planning 2023 social media content. 

That’s natural. It’s also why we recommend reviewing your social media metrics regularly. 

In 2022, where have most of your leads come from? What content performed best? Which platforms worked most effectively? 

Make better predictions for the year ahead by reviewing the past year. Knowing this data now can allow you to start planning 2023 social media content intentionally. 

Plan an annual social media calendar 

Social media can change quickly, but no matter what platform you use, your business can benefit from creating an annual social media calendar. 

Alongside topical awareness days, company milestones, and regular social media content plans, you can also list your goals and actions. 

Quickly populate your social media calendar by choosing the best content from 2022 and repurposing it. Your audience may have changed and it’s unlikely that people will remember you are using it again. Even if they do, it’s not a bad thing. 

Also choose content that didn’t get as much traction as you’d hoped. Can you improve it and repost it? It could be your hook (opening line) needs work. Test things and see if they work better this time around. 

Content repurposing ideas include – 

• Turn videos into shorter clips
• Create text posts into branded visuals 
• Make a video from a carousel post 

You’ll find that quickly enough, you have lots of material already for planning 2023 social media content. 

Festive fun in December 

Throughout December, you can be planning your social media content for next year whilst also being active on your current channels. Everyone loves seeing behind the scenes of offices and teams’ festive fun. 

Will your team be wearing festive jumpers? Are you taking your staff out for a celebratory lunch? Will you be playing elf on the shelf in the office? 

Take some pictures and post them online. 

Are you giving any time or support to a charity for Christmas? Share why on social media. 

Taking time to stay active in December will mean it’s easier to come back to work in January and hit the ground running. Stay in people’s minds during December. When others get slacker and stop posting on the run up to Christmas, you’ve got more chance to be noticed. 

Schedule social media posts for January 

Why not get ahead of yourself and schedule your social media posts for the first couple of weeks in January? 

After time off over Christmas, it can be hard to get going on social media again. After a break, future you will thank yourself for not having to think about what to post straight away. 

Trello is a great tool for planning social media posts. You can use the boards to visualise the content, alongside setting reminders and uploading documents. Read our guide on Trello here. In January, you can lift these prepopulated social media posts with minimal effort. 

There are also free scheduling tools you can use like Buffer or paid for options, such as Hootsuite or Later, if you want multiple accounts.

Professional development during the festive period 

Do what you can now to start 2023 with a bang. 

We are not advocating you to work on your social media strategy instead of having a Christmas break. But it would be useful to sign up to some online courses or learn from free resources when you have time. Our free training includes creating scroll-stopping graphics and content made easy. 

It might be that your last week of December usually is quiet, or you’re an itchy business owner who can’t take more than a few days off. If that’s you, it could be a great time for staying active and learning. 

Our live LinkedIn training course LINGO will be running in December. It’s a half an hour session each morning throughout one working week. After, you’ll have the tools to smash LinkedIn and attract your ideal clients. 

Sign up to the LINGO course here or get in touch for more support on planning 2023 social media content.