Social Media

Social Media Marketing is more than just a daily tweet here and there!

Whether your customers are other businesses, you’re talking to consumers, or your company sells to both, our dedicated team will immerse themselves in your business and learn your industry inside and out.

We believe that understanding your business and it’s customers is vital in order to ensure that what you say on social media is relevant, intriguing, and insightful. This also enables us to engage properly with your audience on your social media platforms, making them feel valued and in turn making them value you.

We manage social media work in a variety of ways to ensure the package is right for you and your business. You may just need some initial help getting set up and started with your first few posts. We can help you decide on the right platforms and design your profiles to fit your brand. Rather than be overfaced with creating accounts on every social media channel, we can discuss with you which would get the results you need and then make sure you have a plan for creating content.

Alternatively we can manage your social media accounts on a monthly basis and make sure this fits with your other in-house marketing activities.

It is a proven fact that images on social media get more engagement than links or text. Visual content is just smart business in our eyes, so we make sure all our clients have a wealth of images they can use. If you do not have your own images, we can take shots that for use on social media and we also have a huge range of stock images that we can use and alter to fit with your brand.

We go through some key steps with any new social media client: look at the ‘Thought Process” below to see these. Once you are happy, every month we will collate the majority of the industry specific content and keep your social media accounts busy and interesting. We also encourage monthly reviews where we bring along the previous month’s analytics and then get an update on your in-house marketing activities, such as client offers, company news and forthcoming events.

We provide a flexible solution to managing social media and whichever approach you choose you won’t be disappointed.

Social media help sheet

Please enter your email address below to download the latest Social Media Audit Self Help sheet. We hope your companies social media audit goes well. We are just a phone call away of you need any guidance.


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Social media services

What our Social Media clients say

Lisa East has made a huge difference to the Micklegate Run Soapbox Challenge over the last few weeks and months. Her contribution has been immense in helping to organise this event.

Our objective was to create an event that would help to transform the fortunes of Micklegate in York. It is a very complicated and detailed brief involving 45 teams of racers building their own Soapbox Carts and racing them down this historic and lovely street. With hundreds of people involved directly in the event and a predicted audience of many thousands.

Lisa has played a key part in coordinating the communications between Sponsors, advertisers, printers, teams and a range of companies that are crucial to making an event like this to happen.

Her primary tasks were to help coordinate our sponsorship package, set up and publicise the event on social media, setting up Facebook & Twitter and running with the event.

We have achieved all of our targets. The sponsorship and donations have raised almost £24,000 in 3 months. The Facebook and event pages have had great penetration and produced huge interest in the event. She has had great success in communicating with 45 teams from businesses that are large, medium and small scale from right across the region.

I am very grateful for the professional and thorough way that Lisa East The Thinking Cap has performed to help put together this large and challenging event. her contribution has been first rate.


Micklegate Run Soapbox Challenge

Micklegate Run Soapbox Challenge

Johnny Hayes MBE, Chairman

We first commissioned The Thinking Cap to start our social media presence for our Leeds Restaurant and Take-away business. The fan base has increased and engagement has been really good. In our monthly review meetings The Thinking Cap have been very proactive at coming forward with topical monthly competitions to maintain the engagement, they also manage the artwork and even include an advert into the monthly fee. They have also been great at suggesting ways in which we can communicate the social media platforms in the restaurant by designing tent cards for the tables showing QR codes.

China Red

China Red

Jon Fan, Owner

A couple of years ago Prima found that there was a gap in the company to fulfill the increasing trend for businesses to use Social Media such as Facebook and Twitter. Lisa’s knowledge and expertise soon became apparent and she has become an integral part of the Sales and Marketing team at Prima.
Lisa has always been professional and enthusiastic in her approach and execution of tasks required of her.

We would highly recommend Lisa as an honest, trustworthy addition to any business.

Prima Packaging

Prima Packaging

Andrew Birkenshaw – Director

The Thinking Cap have been working for us for just over a year now, and have come up with some exciting ideas to help drive our business forward, such as an email marketing campaign and point of sale merchandise. They also manage all of our social media platforms and have increased our following on these. They have become part of our team and we would highly recommend them.

Holme Farmed Venison

Holme Farmed Venison

Sharon Coventry, General Manager