How bringing in a marketing team will give your company a fresh perspective
How bringing in a marketing team will give your company a fresh perspective
Many businesses find it difficult to raise their profile, and growing companies in particular may not consider it a viable option to bring in a marketing team, opting instead to manage their marketing strategy themselves.
But it can be overwhelming trying to work out what’s best. Perhaps you’ve heard tips from others in your industry or you’ve been Googling how to approach it all, but you’re not sure where to start.
You already know that your business has something unique and brilliant to offer, but you don’t quite know how to communicate this to the world in a way which will be heard.
If this sounds familiar, you are not alone – and The Thinking Cap can provide a marketing team to suit your business’s needs and budget.
How can The Thinking Cap help?
We’re a husband-wife team with decades of experience in marketing and social media for both small and large businesses across the world, including blue-chip companies such as Barclays and Lloyds, as well as Nike.
But as well as these larger-scale projects, we also offer freelance creative marketing partnerships, often for smaller or growing companies.
You can decide how many days each month you would like our help, and we’ll use that time to manage your marketing strategy and focus on the areas where you’d particularly appreciate a fresh perspective.
Between us we can manage everything from both offline and online marketing to design and strategy.
And what sets us apart from other marketing teams is that we don’t just recommend what’s best for your company, we also implement everything, so you don’t need to learn a whole new skillset and you won’t be surprised by extra costs down the line either.
What would our marketing team’s support look like for your company?
At The Thinking Cap we know that every company is different, and we tailor the work of our marketing team to all sorts of businesses – so our partnerships look different for each of our clients.
There’s a huge range of companies that we currently have freelance creative marketing partnerships with, including a Leeds-based Tailor, two Florida-based cruise companies, and a property investment agency called Holmeshaw.
We have now been working with Holmeshaw for eight months. Originally, we were asked to manage their social media presence, but having established a relationship with their company we quickly realised we’d love to work on a wider marketing strategy for them, starting with expanding and enhancing their brand look and feel.
Since then, our work with them has grown to include
- writing and publishing their regular blogs
- creating a social media suite of images, animations and messages
- refining their lead generation and customer journey
- automating their email sequences for Facebook ad leads
- writing and distributing their weekly newsletters
- creating and designing their unique ‘Honest Investor Guide’ which includes accessible infographics
- helping with last-minute exhibition support
- create marketing campaigns and awareness pieces
Thanks to our help and support, Holmeshaw now have an online presence which is professional and clear; this has gained them trust with developers, leading to new developer collaborations as a result of our partnership.
Having laid this foundation and established a brilliant working relationship with them, we are now building upon this by working towards a strategic business-to-business campaign which is sure to set them apart from their competitors with its quirky and fun theme, see below.
Flexible approaches tailored to your company
Bringing a marketing team into your business may sound like a huge step, but with our freelance creative marketing partnerships, you set the boundaries of how much you ask us to take on – and this also means it can be tailored to suit your budget.
In fact, working with us in this way means that what we charge as our day rate is what used to be our hourly rate, so you get the same breadth of experience and skills for a fraction of the price.
During our initial consultation with you we will define the specific marketing support which your company would benefit from, and there may just be one or two areas where you’d really appreciate our input to meet your goals.
We’ve put this into practice recently in our work with a local golf club, who gave us the very specific aim of hoping to increase their female membership, as well as giving a general boost to their social media presence.
Despite budgetary restrictions, the flexible approach of our freelance creative marketing partnership means that we’re still able to support them on a consultation basis for either 3, 6 or a 12 months.
Depending on their goal and the length of time we work with our clients it’s always our aim to leave them self-sufficient by the end of this time, achieving this by providing an automated system, training for their department heads and/or creating a cohesive content plan for them.
Once our partnership ends, their marketing should be easier to manage and their staff will be able to manage their content and social media in-house. Leaving us to be on-hand for any larger one-off campaigns/design work where needed.
If you’re interested in being both literate and self-sufficient with your social media and marketing strategy, you should take a look at our content plan training course where you can learn from the experts to create a splash online.
Bring a fresh perspective to your marketing today
Now more than ever, we are swamped by information every day, and your company needs to stand out from the crowd in order for your voice to be heard.
At The Thinking Cap we know how to help your business to rise above the rest, and we’re looking for exciting brands and companies to work with who are ready to take the leap of faith, trusting us to take your company to the next level.
It can feel like a big step even to reach out to a potential marketing team, and perhaps you’re still not sure where to start to revolutionise your online presence, but the good news is that you don’t need to try to work it all out.
Instead, get in contact with The Thinking Cap today and talk to us about where you’d love your company to be, and we can make it happen.
We have experience in supporting both large and small businesses, with a whole variety of different aims, on a range of budgets – and we would be delighted to be the marketing team which takes your company to the next level.
I hope you enjoyed reading this blog post.
If you’d like further help, let’s jump on a call and have a chat.
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