Email + SMS Marketing
Email & SMS campaigns should play a fundamental part in your company’s direct marketing plan. They can both reach out to your customers, are highly traceable and you can easily measure the return on investment too. They can be sent in bulk, hitting a large audience and emails can also be shared socially, getting your name and brand to an even wider audience.
Both Email & SMS campaigns are an effective way of keeping your customers up to speed and they are great at encouraging customer loyalty. They can both be personalised so your customer sees their own name in the welcome. You can also include other details, for example if you run a pet business and know their cat’s name this can be added.
The Thinking Cap is full of ideas for how your business could use these campaigns, such as regular newsletters, useful reminders, event promotions and integrating satisfaction surveys. Email campaigns all come with invaluable reporting as standard: get feedback on each email which is opened and create lists of interested customers which you can follow up on the phone.
Using SMS is a great way to get the attention of customers. They are read virtually every time and we can send your messages with a personalized header so that your company name shows in their busy inbox. Now that smartphones are so widely used, we’ll encourage you to include links to your website, giving people access to even more helpful information about you.
The Thinking Cap can produce Email & SMS campaigns quickly. We can send these for you within a day of receiving a brief! This means you can respond to opportunities quickly, which can really give you an edge over the competition. All campaigns will be designed to match your branding and include your company name and we can automate them so they land at the most opportune time for your audience.
We can also help in the way of SMS text Short Codes. For example ours is
Text CAP to 67777 Short Codes can be used for promotions, enquiries, surveys, mobile advertising, car graphics and more. The memorable nature of an SMS Short Code offers an easy way for customers and prospects to contact you instantly whilst they are on the go!
What our Email + SMS Marketing clients say
Lisa has been very helpful in getting our email marketing campaign going. She has taken much of the pain out of the process enabling us to focus on running the business.
Morgan Chex Commercial Finance LtdLaura Koskenmäki, Managing Director
The Thinking Cap have been working for us for just over a year now, and have come up with some exciting ideas to help drive our business forward, such as sending regular email marketing campaigns and point of sale merchandise. They have become part of our team and we would highly recommend her.
Holme Farmed VenisonSharon Coventry, General Manager
As the owner of North Rigton Country Kennels & Cattery, I wanted to get in touch with my customer base to ask them to book their cats and dogs in for boarding over Christmas, we also mentioned it was nearing dead line for grooming bookings. I have to say within 5 minutes of the SMS going live the phone was ringing with bookings and we were in profit within 15 minutes. I can recommend The Thinking Cap for all the services I have used but the SMS was instant.
North Rigton KennelsLee Calvert, Owner
We needed to keep in touch with our customer base but wanted to keep costs to a minimum. So we elected to send regular e-shots. The Thinking Cap took our already designed e-shots and worked closely with our PR company and embedded the text. Every month without fail the e-shots were distributed and we received detailed reports and statistics on performance.
MG Fleet UKDon Riley - Director
We are a firm of accountants in Pontefract and we commissioned an eshot template and SMS text message system. The result has been very professional and The Thinking Cap have incorporated a marketing review and given excellent advise throughout the process. They have been very efficient, professional and organised in their work for us. Anyone looking to communicate more effectively with their clients and develop new sales contacts should have a conversation with The Thinking Cap.