China Red case study
China Red Restaurant and Bar is a friendly Chinese Restaurant based in Yeadon, Leeds. Due to the amount of local competition of restaurants and takeaways they needed to be more engaging with their customer base.
In July 2014, China Red hired us to be their Social Media & Marketing partners. We now manage all the restaurants social media, email marketing, design their outdoor banners and in-house promotional material as well as being there dedicated leaflet distributor. We prompt the restaurant manager on a regular basis for photos of dishes and customers and ensure they are shared across all platforms. We also captured all the data from the business cards they had collected over the years and set up an email marketing strategy too!
We first commissioned The Thinking Cap to start our social media presence for our Leeds Restaurant and Take-away business. The fan base has increased and engagement has been really good.
In our monthly review meetings The Thinking Cap have been very proactive at coming forward with topical monthly competitions to maintain the engagement, they also manage the artwork and even include an advert into the monthly fee. They have also been great at suggesting ways in which we can communicate the social media platforms in the restaurant by designing tent cards for the tables showing QR codes.
We also trialed The Thinking Cap with the a take-away menu leaflet drop, the response I had from a previous company was poor, however this time around I can say the menu drop was a big success. They also dropped it a lot quicker and they keep us up to date with future drops in our target area (in case we want to share the drop and also the cost). It’s taken us a while to find a company who we can trust with our leaflet drop’s.