AHC case study


AHC are a busy award-winning creative communication consultancy based in Wakefield. They have a varied client base the majority of them being large blue chip companies many of them FTSE 100.

In the early days, we started working alongside AHC as their digital print and fulfillment specialist. We managed numerous multi- celled 100% pension mailings from the data brief right through the mailing being released (including the management & print of the fully personalised brochures). Once Down Stream Access was introduced we soon started to look at the cost savings to be had on the large monthly postage bills too. Because of our attention to detail and vast knowledge in the Direct Mail industry we are now a regular advocate and manage any new mailing house reviews and audits on AHC’s behalf.

Services Provided

Print Mailing and database management

Client feedback

Digital print and fulfillment When we needed to provide a complicated personalised communication for a FTSE 100 client, The Thinking Cap’s help was instrumental in advising and helping us manage the large amount of data and ensuring proofs were checked, right through to the fulfilment of the job. This was an important communication for our client and they needed to have the reassurance that the project was 100% audited, which The Thinking Cap facilitated.
As a result, three years later, we are still producing this communication for our client.

Digital and litho print and envelope supplying The Thinking Cap assisted us when we needed advice on where to place projects, particularly large print runs, and helped with sourcing envelopes in order to reduce costs. They provided quotations in an efficient and timely manner, which was essential for both our needs and our clients’ expectations. The turnaround and quality of print from the suppliers they sourced have always me to our high standards.

Postage consultancy At a time when we were considering the opportunities for saving money on postage costs for our clients, The Thinking Cap worked with us and gave advice on how to get the most from postal services and downstream access options. Through a number of face-to-face meetings, they produced cost reports which helped us to understand our options and the market. We are now in a position where we are on the road to saving in the region of £17K each year.

Data Security Audits Due to the nature of our business, our clients require us to produce their employees’ communications with professionalism. Increasingly, some of our clients stipulate that we place their work with suppliers who have accreditations such as ISO4001 and the security accreditation ISO27001. The Thinking Cap helped us to produce a ‘Request for Information’ form and a proforma for carrying out on-site audits. The Thinking Cap assisted AHC with the on-site audits of our suppliers and their experience in this field meant a thorough visit and appropriate questions being asked. The next stage for us will be to analyse the suggestions made by The Thinking Cap and to discuss these with our suppliers. From the processes which we have adopted, thanks to The Thinking Cap, we would be more than happy to use their services in the future as we progress our relationships with our suppliers.



Jane Snowden - Head of Technical Consulting